MAKING IT MATTER DURING A GLOBAL PANDEMIC
Since the start of COVID-19, Studio M has had three goals in mind: take care of our staff, take care of our clients and make a positive impact on Canadian society.
OUR CORE VALUES
To achieve these goals, we needed to stay true to our core values. At Studio M, we’ve always aspired to “Make It Matter.” In the recent past, this has meant supporting causes that make us feel inspired. Our work with Motionball has supported the Special Olympics for a number of years. Our work with Ronald McDonald House Canada and Make a Wish Canada have helped support Canadian families and children in their hour of need.
EXPANDING CSR EFFORTS
Throughout our 15-year history, we’ve also worked with our for-profit clients as they extend their corporate social responsibility efforts through programs like WestJet Cares for Kids, Canadian Tire’s Jumpstart, and Quaker’s partnership with the Boys and Girls Club of Canada.
SUPPORTING THE FOODSERVICE INDUSTRY
Working as the lead agency for Canada’s largest foodservice provider, Studio M and Sysco set out to address the current state of the restaurant industry. Sysco wanted to leverage their scope and scale to support their clients and the foodservice industry writ large. With just four days between the brief and the launch, Studio M helped conceptualize and create Foodies Unite, Sysco’s three-pronged CSR platform to help their customers, heal the industry, and nourish their communities. As part of this initiative, Sysco has already provided over 4 million meals to Canadians in need through a partnership with Second Harvest, Food Banks and the Breakfast Club of Canada.
GRIEVING WITH NOVA SCOTIA
On May 1, 2020, Studio M collaborated with Canadian recording star Johnny Reid to release a music video for his new song, “People Like You.” Reid wrote the song in response to the recent tragedy in Nova Scotia and wanted to use the video and single to raise funds for the Stronger Together Red Cross fund. Because of the music video’s timely message, Studio M knew we needed to wrap quickly, so we partnered with Unified Content on production and completed the video, from concept to final, in just five days. “People Like You” has more than 200k views since launch, and the single went straight to #1 on the iTunes store in Canada.
HOLDING EACH OTHER UP
On our own social channels, Studio M wanted to spread positivity during the lockdown. On Mother’s Day, we released a video set to an original poem entitled, “Cuz You’re My Mom.” On Earth Day, we released a visual love-letter to the planet, ending with the too-true words: “Can’t wait to see you again.” To support small business owners, founding partner and president Mike Mills organized and moderated an on-going webinar series to discuss issues related to keeping the lights on in the wake of COVID-19.
MOVING FORWARD WITH FUNDRAISING
As the first creative agency to partner with Crohn’s and Colitis Canada, Studio M is busy helping them navigate what COVID-19 means for charitable organizations that rely on donations. We’re currently working on a new television spot for Crohn’s and Colitis Canada, and we’re coming up with a strategy to reimagine their biggest yearly fundraiser, The Gutsy Walk, in the age of lockdowns and social distancing. Exciting things ahead!
We don’t know how the pandemic will impact our lives in the future. But sometimes, all we can do is the next right thing, and Studio M will continue to “Make It Matter” by staying true to our founding values and going above-and-beyond for our clients and all those who do good work.