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Quaker delivers a message of warmth

Mother and child eating Quakers

Quaker delivers a message of warmth

Quaker® donating winter coats, ensuring Canadian children in-need stay warm

TORONTO, ON, October/November, 2018 – For Canadian families in-need, warm winter clothing often comes second to providing the basics. According to a recent study from Quaker® Canada, more than one in five Canadian parents (21%) have struggled financially themselves to ensure their child is appropriately dressed for winter.

 

Quaker® has been warming Canadian families with hot oatmeal since 1902; however, when winter comes, being warm on the inside often isn’t enough. This year, the brand wants to help Canadian families in-need feel the #JoyOfWarmth by providing their children with winter coats to help stay warm during the cold Canadian winter.

“According to the Angus Reid Institute, for one in five Canadian Families, proper winter clothing has been a luxury they can’t afford,” said Susan Irving, PepsiCo Food’s Senior Director of Marketing. It’s for reasons like this that we’re proud to build on our heritage of warming Canadians, by donating coats to those in-need so they can feel the joy of warmth.”

Quaker® is working with Brands for Canada to source warm winter coats and Boys and Girls Clubs across the country to distribute them to children from families in-need.

“We couldn’t be more excited to participate in Quaker’s Joy Of Warmth program this year, providing coats to Canadian families in-need,” said Owen Charters, President & CEO, Boys and Girls Clubs of Canada. “Having a warm winter coat means that more kids will have an opportunity to play outside with their peers this winter, which benefits their physical and mental health, and helps them build positive social relationships.”

 

Additionally, this November when Canadians share the hashtag #JoyOfWarmth and tag @QuakerCanada on their public Facebook, Twitter or Instagram profile, Quaker will provide a bowl of warm oatmeal to a child in-need at Boys and Girls Club locations across the country, to a maximum of 100,000 bowls. For more information on how the Quaker® brand is working with Boys and Girls Clubs of Canada, visit [Quakeroats.ca/JoyOfWarmth].

For a full write up, please see the strategy article at the following link